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Sports
Licensing & Entertainment Marketplace and Picnic
• Tailgate Show
DAY 3
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Randy
Spoor shows off the collection of cuckoo clocks
at Timezone Gift. The company also offers unique
sweatshirt photo albums and the attractive Hot Spot
mugs. Currently, Timezone carries a variety of collegiate
licenses, and Spoor says professional league licensing
is on the company’s radar screen.
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Retailers
interested in fashionable, high-end college wear
have found a great resource in Tailgate. “We
design everything ourselves,” says Chad Mescher.
“The vintage look is key to what we do. We’re
part of CLC’s College Vault, and really want
to grow our collegiate business.”
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Private
label and custom orders are strengths at Rackhat,
which offers upscale, fashion-oriented headwear.
The company got its start doing strictly Big 12
product, but has moved into other conferences and
works direct with a handful of pro teams. “We’re
able to do whatever anyone wants,” says Dirk
Schroeder.
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The
Gentile brothers gather around one of their patented
hand-crafted chimineas. Frank (right) says the show
has been a positive experience for G Corp. “Our
chimineas are aesthetically pleasing and functional,”
he reports “We’ve met with a lot of
people interested in carrying them and licensing
them.”
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Magnolia
Lane is one many exhibitors at the show new to the
sporting goods, sports licensing and tailgate market.
“We normally do the gift shows,” says
Leigh Anne Mann. The company’s line of hand-painted,
ceramic plates and bowls is available in a variety
of NFL and college teams.
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The
oil lamps from Connie Sicotte Designs are among
the more intriguing items here in Las Vegas. “We’re
a family business,” says Kurt Sicotte. “This
is the first time we’ve had NFL product. We
also have NFL earrings.”
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Jason
Baldwin of Vesture came to Las Vegas hoping to clean
up—literally. His company’s Track Vac—licensed
by NASCAR—is a robotic vacuum cleaner that
operates on its own or via remote control. “We’ve
had some quality buyers come through during the
show,” says Baldwin. “Mostly the bigger
guys.”
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“For
the first show, we’re pleased,” says
Scott Warfield about NASCAR’s experience
in Las Vegas. “We have about 30 to 40 licensees
here. The show not only gives us the opportunity
for face-to-face meetings, but we can also continue
to grow the business. We’ve had lots of
people come by.”
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Adrianne
D’Antonio watches Andrew Shelton reach for
a cold drink in his TrackPack cooler. The company
celebrated its industry debut at the show, and got
rave reviews. “We had no idea what to expect,”
says Shelton. “The response has been great.”
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Sports
Licensing & Entertainment Marketplace and Picnic
• Tailgate Show
DAY 2
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Kevin
Tilton of SLP Enterprises is happy with what he’s
seen during the show. His company offers professional-grade
sunglasses for children. SLP carries models in every
MLB team, and Tilton says that other leagues and
licensors are knocking down his door to negotiate
deals. He came to Las Vegas most interested in gauging
retailer reaction to SLP’s shades.
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“It
has been a fantastic show,” says Jeff Lundquist
of Innovative Marketing Consultants. “It has
blown away my expectations. Pro team buyers have
been out and doing business. Our Sport Beads has
been popluar.”
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Paula
Weaver shows off the wide variety of product available
at K & P Weaver. “We do old-time baseball,
from uniforms, gloves and balls to decorative accessories,”
she says. “We’re also getting into football.
We’ve met with retailers of all sizes here
in Las Vegas.”
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Few
booths at the show are as refreshing as Sports Spinners.
But then what would you expect from a company that
makes colorful wind spinners? According to Taylor
Dupree, Sports Spinners is currently licensed by
NASCAR and a host of college football teams. “The
NFL is the next big step for us,” he adds.
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Adrianne
D’Antonio watches Andrew Shelton reach for
a cold drink in his TrackPack cooler. The company
celebrated its industry debut at the show, and got
rave reviews. “We had no idea what to expect,”
says Shelton. “The response has been great.”
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“We’re
absolutely pleased,” says Scott McCormack
of Picnic Time. “There’s been a real
vibrancy to the show. In addition to face-to-face
meetings with major retailers, the show has been
key for us because we’re looking to launch
into the sporting goods market in 2007. We’re
definitely coming back next year.”
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Sports
Licensing & Entertainment Marketplace and Picnic
• Tailgate Show
DAY 1
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UNLV
Cheerleaders Kaila Evenoff and Rachel Ludwig welcomed
buyers on the show’s opening morning.
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Courtney
Riechert and Bob Tucker show off the Color Shock
decals at the CDI Corp. exhibit. Tucker notes that
the company carries more than 1,500 schools and
boasts 12-piece minimum orders.
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Luke
Helbing and Joshua Coenen invite buyers to “stand
out in the crowd” at Game Bibs. “We
have your game, your team, your colors,” says
Coenen..
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Tris
Himmele, the inventor of Sport Binox, models a Florida
model from the Helmet Series. His designs include
innovative features like an mp3 player, satellite
radio and misting system.
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Southern
rockers Whiskey Falls entertained an SRO crowd at
the Ultimate Tailgate Party. With plenty of free
beer and food, including Johnsonville Brats, party-goers
were well fed, while the music kept them moving
and grooving. Whiskey Falls was sponsored by JLS
Motorsports and Die-Cast Promotions.
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There’s
no sleeping on the job for Tom Boone at the busy
Sports Coverage booth. The company offers bedding
and pillows in a full selection of NFL, NHL and
college teams.
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Maggie
Rothschild is “wigging it” at the Rothschild
Worldwide Licensing exhibit. “We do a huge
mascot business,” she says. “And we’re
the only company to put a headband around our wigs.”
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American
Tailgaters Association CEO Kevin Joyce is always
ready for a party at his booth. The country’s
national membership organization for tailgating,
ATA has made its presence felt as the sponsor of
the Picnic • Tailgate Show. Joyce says his
goals are to promote organizational allegiance,
brand loyalty and name recognition for ATA’s
corporate sponsors and members.
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You
have to hand it to Alicia Shoenberger and Jackie
Pino, who relax in the NFL lounge area with their
Fan Fists from Coopersburg Sports.
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Two heads are better than one for Cami Chandler
and Mark Stanke at the TeamHeads exhibit. “Our
mascot hats are original designs,” says Stanke.
“TeamHeads are the ultimate way to show your
team spirit.”
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It
should come as no surprise that the World Poker
Tour booth is one of the show’s more popular
destinations. Daily games of Texas Hold ’Em
are just one of the highlights of a visit there.
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It’s
fun in the sun with licensed swimwear at Collegiate
Surf & Sport. Product for men and women are
part of the company’s “Class of 2006.”
Children’s fashions are also available.
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The Clever Cleaver are performing every day during
the show. Their unique mix of comedy and culinary
skills has been a big hit with attendees. “Our
first goal is to entertain, says Clinton Billups,
the pair’s manager. “But we also want
to meet with representatives to discuss appearances,
sponsorships and product placement.”
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JLS Motorsports unveiled its new entry-level NASCAR
model—a Chevy Monte Carlo—on Day 1 at
the show. The company is teaming up with Die-Cast
Promotions and country-rock superstars Whiskey Falls
in a program that will benefit Comic Relief 2006,
which this year is raising funds for victims of
Hurricane Katrina.
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Adam Pennington displays Game Time’s third
generation Schedule Watch. According to Pennington,
the series has been a big seller for the company—and
a popular item at the show. He says crowds at his
booth have been three- and four-deep at various
times.
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