NFL star Derrick Mason greets a buyer.

Notre Dame legend Rudy Ruettiger puts pen to pigskin at the Schutt booth

Two studs and a spud—Mr. Potato Head comes to Las Vegas

Bacon and eggs on the grill? You go girl!

Sweet deals at Color A Cookie!

Game Box is scoring with its NHL Hockbox

TrackPack is on a roll here in Las Vegas

Ten uber-fans gathered for Thursday’s Why They Buy panel

The Cooler Scoop keeps the tailgater’s hands warm and dry

Let there be light!

The Commissioner of Tailgater addresses his flock

Houser leads the band at Thursday’s Ultimate Tailgate Party

G-Whiz!