NFL All-Pro Leon Lett (right) chats with fans at the Accessory Sports exhibit.

Buyers get the picture at the PhotoFile booth.

Always read the small print!

Standing watch at the Fossil booth.

The Aminco booth was packed.

Jaime Sumi of the ATA knows that NFL All-Pro Lomas Brown has his back.

Licensed sports retailers are going to the Dawgs.

Everything’s negotiable in Las Vegas (except the concessions, restrooms and telephones).

Jack Smith leads a celebrity panel at Wednesday’s “Winning Off the Field” luncheon session.

The lines moved swiftly at registration on Wednesday morning.

Buyers and sellers do their thing at the Top of the World booth.

The doors open for Day One of the show.

Attendees test their luck at the ultimate drinking game at Party Pong.

Don’t forget to chew!

Dig in boys!

Business was brisk at CLPA.

Brutus Buckeyes stands tall for Forever Collectibles.

The FOX Sports Robot made an appearance at the Foam Fanatics booth.

Richard Petty’s famous 43 was the star of the NASCAR exhibit.

The party started early at Cooler Scoop.

The G-III Sports exhibit was packed from the opening bell.

Hey, what’s Brett Favre doing here?

The guys at G-7 are giving away an autographed Elway football. That’s former Broncos star Tom Graham on the right.

Interactivity drew buyers to the NASCAR exhibit.