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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

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Tailgate Picnic Show



The Colts version of Tailgate Toss.

Take a Walk on the Wild Side
Wild Sales Hits It Big with Tailgate Toss
May 8, 2007

It’s no coincidence that Wild Sales changed its focus to meet the needs of retailers when it brought on Jack Queally as company president last spring. Queally, whose background included successful stints with The Finish Line and Galyan’s, knew Wild Sales had a winner in Tailgate Toss, a smaller, lighter version of the traditional Cincinnati Cornhole game. The key was to make the product more retail friendly.

“Being on the merchant side for so many years,” says Queally, “I’ve noticed the disconnect in what suppliers want and what retailers want. Suppliers want sell-in. Retailers want sell-through, margins and turn. By concentrating on the retail side with Tailgate Toss, we’ve ultimately been able to create sell-in.”

An Ohio State beanbag set.

Wild Sales has also been boosted by its NFL license. Indeed, Tailgate Toss is available in every league team, including the world champion Indianapolis Colts.

“We also have collegiate deals with the likes of Ohio State, Texas and Notre Dame,” says Queally. “We’re an MLB licensee, too. In fact, we’ve just delivered product in several teams, including the White Sox and Cubs. We’ve seen ten to fifteen percent sell-throughs.”

In addition, Queally adds, Wild Sales just recently signed an agreement for NASCAR product with Jeff Gordon and Jimmie Johnson. “No one else in our category can match the depth of our licenses,” says Queally.

Football Toss, which Wild Sales plans to release this June.

The emerging popularity of outdoor games is no doubt benefiting Wild Sales as well. But the convenience and affordability (SRP from $89.99 to $99.99) of Tailgate Toss seem to be pushing sales just as powerfully. The game is a foot smaller than other versions, and it weighs just 23 pounds. Wild Sales has also added features to Tailgate Toss like handles and beanbag pouches.

“Tailgate Toss folds up like a suitcase,” says Queally. “You don’t have to drive an SUV to cart it around.”

Given the growth Wild Sales has experienced lately, the company is not standing still. A new game, Football Toss, is due out this summer, and the NFL has committed to a half-dozen products for the next few years.

“We’ve become the premier provider of licensed tailgating and outdoor games,” says Queally. “Our games sell as well in the spring as they do in the fall. With our focus on the retail side, we’re taking a big market share.”



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