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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show

 

 

One of Westrick's floor displays

Party Animals
Westrick Paper Whooping It Up in Tailgate Industry
March 13, 2007

The emerging tailgate market is providing opportunities up and down the licensed industry, including a company or two that might surprise some. Consider the fortunes of Westrick Paper. In its 50th year of business, supplies for the office, Westrick used to call school and home supplies its bread and butter. According to Jack Lamb, however, that's changing.

"Nearly two decades ago, Westrick moved into strictly licensed product, he explains. "The tailgate and party market has become our fastest growing segment. It also happens to be the most fun.”

Fun, of course, is what tailgating is all about, especially on college campuses. Currently, Westrick has 50 schools in its stable, including Duke, Kentucky, Michigan, Notre Dame and Texas. The company also has a deal with Churchill Downs and the Kentucky Derby. “That license has been a great surprise,” says Lamb. “Those fans are as loyal as any.”

Westrick’s tailgate line includes everything from napkins, plates and cups to party invitations, streamers and temporary tattoos. New this year is a neoprene collapsible can holder and a retractable game day scroll for fans who like to bring signs into the stadium. “We’re experiencing tremendous growth,” says Lamb. “And we’re attracting a wider range of consumers.”

Westrick is also looking to expand its retail base. “Our clients range from the largest to the smallest—Wal-Mart and grocery store chains to college bookstores and the Mom & Pops,” explains Lamb. “The growth of the tailgating market is helping us with sporting goods retailers. They have been taking a much closer look at us.”

An Iowa can holder

One thing that Westrick’s retailer partners seem to appreciate is the company’s many years of experience in licensing. “We can help buyers new to the industry decide what purchases to make and where,” says Lamb. “Merchandising is also a strength. For example, we offer a pre-packed floor display. All you have to do is take off the cover and start selling.”

For Westrick, it sounds like the party is just starting.

 

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