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A large cooler in TCU colors

Putting the "Cool" in Coolers
Visual Promotions Teams with Igloo for New Licensed Line
December 15, 2010

You can’t have a tailgate party without a cold drink. And Visual Promotions has the perfect way to keep those drinks cold. A new player on the sports licensing scene, Visual Promotions is set to introduce a collection of 12 coolers that it designed in partnership with Igloo.

“We rolled out the first product about four weeks ago,” says company owner Jeff Brandes. “The initial response has been really good. Any one of our coolers is a great gift item.”

Visual Promotions is currently licensed with six schools, including LSU, TCU, Texas A&M and Texas Tech. Brandes says the plan is to expand nationally. “We’re based in Texas, so we started regionally with our licensing,” he explains. “We’ll add more schools starting some time in 2011.”

Visual Promotions’ line ranges in size from smaller models that hold two six-packs to larger versions that have room for an entire tailgate spread. Suggested retail prices run anywhere from $30 to $150. “What really sets our coolers apart is the artwork,” says Brandes. “The decorations are full color and applied permanently. There’s nothing else like it out there.”

A beverage cooler in LSU colors

Visual Promotions has also differentiated itself with an accommodating sales pitch. “There are no minimum orders,” says Brandes. “That means retailers don’t have to commit to high inventory. We also drop-ship, so turnaround is fast.”

Brands also points out that Visual Promotions handles custom orders. “We offer a program that takes orders directly from customers through a website we build for our retail partners,” he says. “It eliminates overhead costs and makes things easier on consumers.”

Visual Promotions will be exhibiting at the Sports Licensing and Tailgate Show in January. Brandes invites all attendees to visit his company’s booth.




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