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The Sports Licensing & Entertainment Marketplace and Picnic • Tailgate Show (11/9/06—11/11/06) has arranged hotel rates and airfare discounts with Travel Planners,  the leader of creating high-value, low-hassle housing programs for trade shows. Stay at top-rated hotels like Hard Rock Hotel, Caesar's Palace Hotel and Casino or Hilton Las Vegas at exclusive show rates. Air and car discounts, too!
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How about a special sales meeting during the show? Want to book it outside of the convention center? America's Guest will make those arrangements for you—hassle free. 
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Want to see a Vegas show while in town? What about taking out that special client for dinner at one of the most popular restaurants? Want to travel VIP style? Key2Travelthe show's official Concierge service—will make arrangements for you.  
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The Dawg Tag Shirt

 

Licensing Outlook:
Q&A with David Huie of UNK
October 24, 2006

Retailers plugged into terms like “fashion” and “urban” are equally familiar with UNK—the licensed apparel manufacturer that has grown into one of the NBA’s leading lifestyle brands. For 2007, UNK is launching perhaps its most aggressive strategy yet, a domestic program that will capitalize on hot teams and markets. It's part of a bold effort to re-establish UNK as a cutting-edge NBA licensee. The company recently demonstrated just how serious it is by hiring Eric Schwartz to oversee its new business plan. UNK founder David Huie shared his thoughts on the coming year and beyond with LOGO!

LOGO!: UNK has evolved from a sports line to a fashion brand since its introduction in 1996. What has that process been like?

David Huie: When we started, sports drove the business. This has changed over the years. We now look more closely at where the trends are and where they’re headed. We pay attention to the intricate details of fashion. In fact, our focus now is fit and fashion. UNK has developed into one of those fortunate companies that always comes up with looks that people want.

A Kobe T, available in any player

LOGO!: How do you know what consumers want?

David Huie: We’ve been able to put together a broad range of focus groups. We regularly meet with NBA players, and show them what we’re working on. We also talk with kids right off the street. They tell us exactly what they want.

LOGO!: Can you give us an example?

David Huie: Hats have become an important part of the UNK line. We’re now seen as a viable option in fashion headwear. But our collection is part of a bigger picture. We hook it up to our apparel, both in colors and applications. The total package fits into the idea of UNK as a lifestyle product.

Our loungewear business is another example. It’s off the charts right now. We’ve had unbelievable sell-ins and sell-throughs all over the place, including the NBA Store on 5th.

LOGO!: Is this part of the strategy for your new domestic program?

David Huie: Yes. We brought in Eric Schwartz as our Vice President of Sales, Partner Development from Majestic Athletic for a reason. He’s charged with rebuilding UNK Sportswear in terms of sales production, distribution and policies. We’re launching the domestic program for 2007. It will start in arenas and then roll out to retail. The program features a variety of items, including long-sleeve and short-sleeve t-shirts, sweatshirts, hoodies and other specialty products.

Thanks to UNK, any fan can show his love for his team.

Our ability to react quickly to hot teams and players is a key. We stay on top of the business. We can get new product in stores in less than three weeks. And retailers don’t have to pre-book.

LOGO!: Will you be previewing this program at the Sports Licensing & Entertainment Marketplace and Picnic • Tailgate Show in Las Vegas?

David Huie: Yes. We’ll show the graphics and embellishments featured in the line, as well as the techniques used to produce them. Our goal there is to continue to build partnerships through all of the traditional distribution channels, from chains to specialty, big and small. UNK will not only show the best in applications and styles—but will also have the best in service.


 

 

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