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The Sports Licensing & Entertainment Marketplace and Picnic • Tailgate Show (11/9/06—11/11/06) has arranged hotel rates and airfare discounts with Travel Planners,  the leader of creating high-value, low-hassle housing programs for trade shows. Stay at top-rated hotels like Hard Rock Hotel, Caesar's Palace Hotel and Casino or Hilton Las Vegas at exclusive show rates. Air and car discounts, too!
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The Ubertap in black

Ubertap Drinking It All In
New Product Promises to Make Splash in Licensing
August 30, 2006

What could a former Arena Football League star and current U.S. Bobsled member have in common with a San Jose Sharks defenseman, an actor from MTV’s “The Real World” and one of the Windy City’s up-and-coming musicians? In one word, Ubertap. The fab foursome of Jamie Moriarty, Doug Murray, Jamie Murray and Austin Hartley-Leonard is the creative force behind this intriguing new product, which has the potential to be a giant in the licensing market. Ubertap will make its industry debut at the Sports Licensing & Entertainment Marketplace in November.

“The Ubertap is a multiple-faucet keg tap with a foot pump,” says Moriarty, the former AFL and Olympic hopeful. Moriarty and his partners came up with the idea two years ago after a fractured elbow ended his career with the Memphis Explorers. The Ubertap, a perfect solution for the tailgating crowd, allows users to fill more than one cup at the same time. It can be used for every type of keg system.

The complete Ubertap package

But what many in the industry may find most compelling about the Ubertap is its applications as a licensed product. The item features three distinct areas for a logo—the triangular piece that sits atop the tap, the foot pump and the tubing that connects the two. “The Ubertap is ideal for customization,” says Moriarty.

The company has already opened discussions with NASCAR, and the other major sports leagues are also on their radar. That’s one of the reasons they’re exhibiting at SLEM in Las Vegas.

“We haven’t had to do a lot of marketing so far to get exposure,” says Moriarty. “Currently, several online distributors carry the Ubertap, including Target.com. But we’re looking to get into brick & mortar stores. That’s the best way for us to reach consumers.”

Ubertap isn’t the only product available from Moriarty and his partners. They offer a full line of items under the name Uber Dispensing Company, including the Ultimate Cocktail and beer pong tables. All will be on display at SLEM.



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