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Winning Attitude
Triumph Sports USA Eager for Retail Success in Tailgating
Industry
August 21, 2007
“Innovation is driving our business.” That’s the word from Michael Narus, who along with partner Justin Voder is one of the principals in Triumph Sports USA. The company, only a year old, launched with a variety of home recreation products, including indoor games and furniture, Now Triumph is moving into outdoor games, and Narus feels the timing couldn’t be better.
“There has been a call for diversity and innovation in the industry,” he says. “We work with a very tight niche group of customers, and we’ve heard it again and again.”
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Triumph has responded with several fresh spins on old favorites. The company’s key offering is Trio Toss, a retail package that combines ladder golf, washers and bean bags in one easy-to-carry case. “The need for family time and home gaming is on the rise,” says Narus. “More and more parents want their backyard to be a safe haven for their kids and their friends. Trio Toss is a great fit.”
So is Base Buddy, a baseball game that is part toy and part training aide. The all-inclusive product provides a plastic bat and balls, plus a net system that effectively serves as extra fielders. Base Buddy allows kids to play baseball, even if they don’t have nine a side. “It teaches them to make throws with confidence and have fun at the same time,” adds Narus.
The reception from Triumph’s core customers to its new outdoor games has been exceedingly positive—so much so, in fact, that the company is exploring untapped markets. This coming January, for example, Triumph will debut at the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show.
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“The tailgating marketplace is completely new to us,” says Narus. “We plan to attack it in several ways. For the Tailgate • Picnic Show, we’re doing a mail-out to all attendees, and we’ll also be running show specials.”
If the tailgating industry is anything like the other markets Triumph services, adds Narus, the recipe for success is pretty straightforward. “What’s new, what’s hot,” he says. “We want to give consumers a reason to walk into a store and spend their money.”
