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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show



Tailgating Magazine Launches
First Publication Dedicated to Tailgaters
October 5, 2007

For dedicated tailgating fanatics, Fall 07 is a season unlike any other. Tailgater Magazine, the first magazine of its kind, is hot off the presses. The official magazine of the American Tailgaters Association (ATA), Tailgater Magazine has been in the works for about a year. Magazine industry veteran Kevin Miller is the Publisher and Jeff Dockeray—something of a legend in tailgating circles—is the Editor in Chief.

Dockeray describes Tailgater Magazine as “a magazine for tailgaters by tailgaters, and the ATA -the authority on tailgating.” Its distribution encompasses ATA members, national tailgate clubs, retailers and manufacturers.

“By the end of the year our goal is to hit a half-million readers,” he says.

The publication’s content ranges from cutting-edge tailgating products to tips on road trips to menu planning. The magazine’s charter advertisers run the gamut, from grilling equipment to food to power tools. A Marketplace section offers affordable advertising for small businesses and innovative entrepreneurs.

“We are the conduit to the tailgating economy,” Dockeray says.

The second issue of Tailgater Magazine is slated to coincide with the Tailgate • Picnic Show in Las Vegas (January 16–18, 2008), which is part of the Sports Licensing & Entertainment Marketplace. Show Director Ann Keusch believes that the magazine will intensify the focus on tailgating, and heighten awareness among retailers of the explosive growth this category

“If you haven’t connected to the tailgating culture as a retailer, then Tailgater is a great way to start,” she says. “We saw for ourselves what a powerful marketplace this is when we held the Ultimate Tailgate Party in Las Vegas a year ago. This January, the party will stretch across two days!”




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