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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show

 

 

Tailgaters Winning Space Race
Tailgate Cargo Box Providing Roomy Solution
December 26, 2007

To the dedicated tailgater, space is the most valuable commodity there is. Daniel Morris, a regular at Auburn football games, often found himself as part of a three-car caravan—one vehicle for people and two for food, supplies and equipment. There had to be a better way, he thought. A few weeks later Morris landed upon an idea, which ultimately led to the Tailgate Cargo Box, one of the industry’s most talked-about products.

The Tailgate Cargo Box is a multi-functional truck/SUV & RV accessory that holds a day’s tailgating supplies—plus a large food prep and dining table—on the outside of a vehicle. At the end of the day, everything packs back up neatly inside. It has been called a masterwork of engineering, but according to Morris its evolution was a three-year hit-and-miss process.

“I first took the idea to a friend with a metal fabrication shop,” recalls Morris, whose background is in landscape design. “He didn’t get it, so I built a prototype out of wood. It took a lot of tweaking and improving before we had a version that worked the way I knew it should.”

Morris launched the Tailgate Cargo Box late in 2004 and got a great response. Initial sales went to mom & pop stores and he did a lot of business on the Internet. Morris soon found the market was broader than anticipated.

“A lot of people were using it for camping, race teams, grocery shopping, family reunions, picnics,” he says. “It was so versatile.”

The product has drawn corporate interest as well. After seeing a Tailgate Cargo Box at the 2006 SEC Championship Game, Coca-Cola decided to include it in its My Coke Rewards program. At last year’s Tailgate • Picnic Show in Las Vegas, it also caught the attention of one savvy Miller Brewing Licensee. This resulted in featuring the Tailgate Cargo Box in several of Miller’s 2008 promotions, including the Super Bowl and their 2008 Promotional Products Catalog.

“That one contact was worth the trip to Las Vegas,” smiles Morris.

The Tailgate Cargo Box retails for $399 and includes a carrier and box. Retailers generally stock one and take orders for customers.

 

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