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Tailgating Game Flying High
Swerve Brings New Energy to Popular Pastime
December 4, 2009

When Elijah Wood and late-night TV host Jimmy Fallon chucked Frisbees at a soda can atop a three-foot pole, America was introduced to a “new” sport that any tailgater worth his salt has been playing for years. Perhaps that explains the roaring start for Swerve, a product that has made this flying disc game safe, convenient and—good news for retailers—sellable.

“The concept of the game is out there,” confirms Jeff Krall. “With Swerve we wanted to make it portable so people could take it tailgating. We've played this game in parking lots, on the grass and at the beach. It’s a lot of fun.”

swerve

Swerve has only been on the market a month or so, but the final product has been in development for a long time. Employing grassroots testing and feedback from tailgaters, college students and outdoor game aficionados, the folks at Swerve went through a half-dozen prototypes before its official launch.

The complete Swerve kit comes with poles, an easily assembled base, discs, rules and instructions, all in a mesh bag. It is compact and portable, and a no-brainer for picnic, school and event planners looking for a cost-effective “tournament” that everyone can play.

“We have it in a form we really like,” says Krall. “Now our focus is on marketing—getting the game out there and getting the name recognized.”

The full kit retails for $59.95. Look for Swerve to come out with a nighttime product soon.

 

 

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