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A football tattoo

Making Their Mark
Are Spray Tats the Next Big Thing in Licensing?
March 25, 2008

Teams, stadiums and companies looking for a fresh idea in promotional items found an intriguing alternative at the Sports Licensing & Entertainment Marketplace this year. Spray Tat exhibited its full range of temporary spray-on tattoos—and learned that the licensed industry may be a great fit.

“Promotional and licensing could be huge,” says company owner Peter Martin. “Spray Tats appeal to consumers of all ages—from five-year-olds and up.”

Mascots fall well within the expertise of Spray Tats.

Martin got into the business some five years ago, thanks to his daughter, a salon owner who worked with various types of airbrush techniques. With Spray Tat, he was able to introduce the art of tattooing at a very low cost and with considerably less fuss and mess.

“Spray Tats are so easy to apply,” says Martin. “We use cosmetic grade paint and stencils with adhesive backing. Once you do one or two, you’re a pro.”

Just as important, Martin adds, Spray Tats are made in the U.S. “This is a big concern, especially when you’re talking about your skin,” he says.

Spray Tats pay close attention to detail.

For the past 18 months, Martin has been hitting the trade show circuit. Spray Tat’s exhibit at the Sports Licensing & Entertainment Marketplace marked its first real foray into the licensing world. In the coming weeks, Miller Brewing will use Spray Tat to tattoo students on Spring Break.

“Spray Tats are great promotional items—whether you’re talking school programs, one-day events or fundraisers,” says Martin. “I’ve had interest from professional teams and stadiums. I would love to get involved with them and do their logos.”

“Spray Tats are truly no-brainer products,” he adds. “They are simple to use and very inexpensive. For the sports world, you can spray one on, support your team, and then wash it off after the game.”



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