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The standard Snazaroo sports package
Get Your Game Face On
Snazaroo Helping Fans Show Their Team Spirit
September 15, 2009

As time-honored traditions go, face-painting is a relatively new one to American sports fans. But that doesn’t mean they aren’t doing the best to play catch up. Turn on virtually any sporting event these days, and you’ll spot countless fans smiling in team colors for all to see.

This continuing trend comes as particularly good news to Gary Cole, the president of Snazaroo, USA. Founded nearly 30 years ago in the United Kingdom, Snazaroo expanded into the U.S. marketplace in 1994. Cole acquired the rights to the company eight years ago and has found a receptive audience in various walks of life. All Snazaroo products distributed in the U.S. are assembled from the company headquarters in Texas.

“We sell in Halloween stores, amusement parks and gift shops,” says Cole. “We’re also popular with sports fans. We offer a kit with three colors that paints fifteen full faces and retails for $4.99.”

Snazaroo wide array of colors can match just about any college or professional team.

Snazaroo doesn’t do any licensed business, though the company can customize packages to fit virtually any team’s colors. And it has plenty of experience doing customized work. For example, the company once teamed up with McDonald’s on a World Cup promotional project. “We have seventy colors to chose from,” notes Cole. “It’s easy for us to match Pantone colors.”

Snazaroo sets itself from its competition with paints that meet national and international safety standards. All of the company’s products are easy to apply, dry in 20 to 30 seconds, and wash off with water. Snazaroo also makes things simple for its retail partners.

“Minimum orders are one hundred kits or $250," says Cole. “We usually ship the next business day.”

With the college football season kicking off, Coles expects a busy fall. That will lead directly to a busy winter, when Snazaroo returns to Las Vegas for its second appearance at the Sport Licensing & Tailgate Show. “We like the exposure the show offers,” says Cole. “It’s a great way to reach out to retailers and buys in the sports and tailgate markets.”





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