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Corona Extra Makes a Statement to Tailgating Trade
Global Brand Returns to Sports Licensing and Tailgate Show
October 24, 2011

One of the successes of the 2011 Sports Licensing and Tailgate Show last January was the presence of the Corona Extra brand as an exhibitor as well as the name sponsor of The Style Show. The brand asserted its presence "favorite beer of tailgaters" during the three-day, trade-only event at the Mandalay Bay. At the 2012 show, Corona Extra will take its game to a whole new level as the brand returns to sponsor The Style Show, as well as the Ultimate Tailgate Party and other interactive activities.

Corona Extra will again be the presenting sponsor of the Tailgate Style Show (a runway fashion event featuring licensed sports apparel and accessories), and its iconic logo will ever present at the show Floor Plan, on all lanyards as well as Buyer Bags. Corona Extra will also hold a Tailgating Quiz Contest ensuring all tailgaters know their facts about their favorite beer brand and tailgating.

"We are extremely pleased to have Corona Extra as a returning exhibitor and sponsor," says Show Director Stanley Schwartz. "Their continued support and presence underscores the remarkable scope of the industries we serve."

Attendees of the Sports Licensing and Tailgate Show are very aware and savvy of brands and the importance they have in the tailgating market. This tradeshow is a great place to increase Corona Extra's brand awareness and allows for a direct connection with a consumer that is all about lifestyle brands.

He adds that the timing of the show is ideal as it falls in the middle of the football playoffs, at mid-season for basketball and hockey, and captures the anticipation of the upcoming MLB and PGA seasons. As a big sports brand, it is a fitting time to connect with all Corona consumers.

"Corona Extra's commitment to the Sports Licensing and Tailgate Show comes during a time of exciting growth for us," says Show Director Hardy Katz. "This is a classic win-win partnership. The combination of sports and tailgating—along with the excitement of Las Vegas—makes this show a great place to tell your story to this multi-billion dollar industry."




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