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It Must Be the Fall Weather
Surge in Exhibitors and Retailers Shifts Show Into High Gear
October 22, 2009

With the arrival of autumn, the thoughts of many in the licensed sports and tailgating business have turned to...January in Las Vegas. Since August, 60 exhibitors and 1,200 retailers have joined the 2010 Sports Licensing and Tailgate Show running January 20-23, 2010 at the Mandalay Bay Convention Center—ranging from modest 10 x 10 exhibits to breathtaking 30 x 70 exhibit spaces like the one reserved by Margaritaville.

The surge is evenly divided between the two “shows within a show”—with sports licensed exhibitors holding a slight edge over tailgating companies.

“Competition in the grilling category should be red hot by showtime,” says Matt Lawson. “We have eight outdoor cooking companies taking space, with more to come. And of course this provides an incentive for other tailgating and food companies to bring their A-Game to Las Vegas.”

“Several industry leaders in the sports licensed apparel category have signed up for booths 20 x 20 or larger,” Lawson adds, “Including Franco Apparel, G-III, Dynasty and Mitchell & Ness. Our ability to showcase top brands to a wide range of sports licensing buyers makes this a show worth that extra effort. In all we have more than 45 sports apparel companies already committed to exhibit space.”

Buyer Relations Director Brittany Peitsmeyer reports that the dramatic influx of new exhibitors has triggered more buyer interest. Several major chains will be sending key buyers to Las Vegas, she says, including The Sports Authority and Target, which recently registered several members of its senior buying team. Peitsmeyer is also seeing an upswing in home and hearth dealers, grocery stores and traditional independent sports shops.

“These are the trends you look for in a trade show,” she says. “Exhibitors and buyers fuel each other’s excitement. Retailers want to see what’s new, and manufacturers want to see new retailers. When you add in the Mandalay Bay resort location, the hotel discounts, Tailgate Kick-Off Party, and the various buyer incentive programs we’ve created, in trade show terms we think we’ve created a perfect storm.”



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