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Licensed Apparel Taking Center Stage in Las Vegas
Surge in Exhibitors Points to Another Record-Breaking Show
October 11, 2011

The numbers are looking good for the Sports Licensing and Tailgate Show this January. With three months to go, buyer registration and exhibit sales are pointing toward another record-smashing show. The numbers are looking especially healthy in the Licensed Apparel & Accessories category, where more than 80 companies have already nailed down booths ranging in size between 100 and 1,000 square feet.

According to Show Director Hardy Katz of Showproco, that's a number that has a lot of meaning. "From sports licensed apparel all else flows," he explains. "It is the most personal way that fans connect with their favorite pro teams and universities. Consumers who purchase jackets, jerseys, caps, tees and all of the other team-identified products are the same ones spending money on tailgating items, gifts and novelties, sports memorabilia, electronics, game tickets—you name it. They are the consumers who spend money. They are the people you want in your store."

Among the companies that already have big booths in the works are Franco Apparel, VF Licensed Sports Group, Forty Seven Brand, Boxercraft, My U/Miss Fanatic and Vantage Apparel.

With well over 100 apparel and accessories exhibitors expected to attend, the Sports Licensing and Tailgate Show becomes an ideal venue for buyers looking to expand this part of their inventory. They get to see with their own eyes—and touch with their own hands—thousands of debut apparel products aimed at ultra-loyal consumers.

"We've taken this experience one step further with The Style Show," adds Marti Soroka, Buyers Relations Director. "It's a 20-minute runway-type fashion event featuring a wide range of sports apparel and accessories. Now apparel buyers can see how licensed garments move on the body before they make their buying decisions. This was the key piece of feedback we received after the 2011 show."

The Style Show, presented by Corona Extra, will run five times during the Sports Licensing and Tailgate Show.

"Our retailers represent more than 150 channels of distribution, and they return again and again because this show works for them," says Soroka. "They understand what a critical advantage it is to shop for sports licensed apparel in person. Computer screens and sales catalogs only show what they want you to see. At the Sports Licensing and Tailgate Show, you see what you need to see to maintain a competitive edge."




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