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Carl Banks

NFL Sports Legend Carl Banks to Join Sports Licensed Apparel Panel
Sports Retailers to ‘Look Beyond the Logo’ in Las Vegas
October 8, 2010

This January, at the Sports Licensing and Tailgate Show (January 17-19 at Mandalay Bay in Las Vegas), an all-star panel of manufacturers, marketers and retailers will explain the stitch-by-stitch basics of the sports licensed apparel business—from innovations in women’s and children’s apparel to maximizing every square foot of selling space.

The Monday (Jan. 17) luncheon presentation, entitled LOOKING BEYOND THE LOGO, is free to all attendees. Among the participants will be Carl Banks of G–III Sports, a veteran of two Super Bowls and more than a decade in the apparel business.

“Carl brings tremendous insight and expertise to this discussion,” says Jack Smith, founder of The Sports Authority, who will serve as panel moderator. “The imagination and attention to detail that made him a champion on the field has defined this brand in the marketplace. What a great addition he is to the panel.”

LOOKING BEYOND THE LOGO is aimed at sports licensing retailers who want to arm themselves, their sales staff and their customers with usable information from apparel industry insiders.

“You may think you know the difference between a $20 tee shirt and a $200 jersey,” says Smith, “but you’d be surprised at the interplay between quality and design at all those price points in between. This should be a real eye-opener.”

The subject of the Monday luncheon panel reflects the growing influence of sports licensed apparel at this trade show. The number of exhibitors and buyers in this category has risen steadily every year, and is further fueled by tailgating retailers who are incorporating caps, jerseys, jackets and other logoed merchandise into their product mix.

LOOKING BEYOND THE LOGO will run from 12:15 to 1:30 on Monday, January 17.




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