home | about us | subscribe | archives | contact info
1
 


Click on the links below to view highlights from the January show.



Click here to read the Day Three Wrap-Up story.

 

 

Jack Smith

Jack’s Wild in Las Vegas
Industry Vet Jack Smith to Spearhead Sports Licensing & Tailgating ‘Tour de Force’
May 13, 2008

To Buy, or Not to Buy? At your typical trade show, that is the question for independent and small chain retailers. On Wednesday, January 21 and Thursday, January 22, 2009, at the Sports Licensing & Tailgate Show in Las Vegas, the former Sports Authority CEO will lead select groups of buyers around the Show exhibit hall in a Sports Licensing & Tailgate Products “Tour de Force” that will answer that question along with myriad of others.

On his Tour de Force, Smith will analyze different markets and identify buying opportunities—acting as an educator, advocate and merchandising consultant on a fast-paced trip through the worlds of sports licensing and tailgating. Each group will be limited to just 25 buyers. The Tour de Force will consist of eight separate sessions and is offered at no charge to qualified registered buyers.

“There is an art to working a show,” says Smith, who has been attending trade events for four decades. “But there is also a science to it. A successful buyer balances gut instinct with knowledge of the marketplace and an intimate understanding of the people walking through his or her front door.”

The Sports Licensing & Tailgate Products Tour de Force will stop at roughly 10 exhibit booths over the course of 90 minutes. He will evaluate the buying opportunities at each, asking penetrating questions about marketing, merchandising, service, price and terms. And, most importantly, seeking out new products before they hit the marketplace.

“Only the largest retailers can afford to send hired consultants to major trade shows,” says Ann Keusch, Show Director. “For the people lucky enough to accompany Jack on his Tour de Force, it will be like having a super-consultant shop the show with them for 90 incredible minutes. I don’t think those buyers will ever look at a trade show the same way again.”

“That’s the point,” says Smith. “Smarter buyers make for a stronger industry. It compels the manufacturers to stay sharp and bring out good products at the right price.”

For more information on the Tour de Force, buyers and exhibitors can call
(800) 327-3736 ext.144.

 

ad

about us | site map | privacy policy | contact info | ©2008 Licensing Outlook