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Sports Licensing & Tailgate Show Reaping Benefits on Road to Mandalay
New Venue Offers Greater Value & Flexibility
April 10, 2009


When the going gets tough, the tough get going—in this case to Las Vegas, where the Sports Licensing & Tailgate Show has officially locked in dates for 2010. The industry’s biggest trade event will be held January 20–22, 2010 at Mandalay Bay.

“Over the years, the consumer’s passion for sports has always buoyed the licensed industry through ups and downs in the economy,” says Stanley Schwartz, Show Director. “At the 2009 show we heard cautious optimism from companies known for their resilience and creative thinking. There were also several major success stories on the show floor. Our job is to stay lean and mean, and to keep that momentum building into the 2010 show.”'

On the tailgate side, 2010 is shaping up to be a breakout event. One of the major reasons behind the switch to Mandalay Bay is the flexibility the new venue affords grilling exhibitors. This has already generated keen interest from tailgating companies eager to prove their profit potential to traditional sports retailers.

“More than 1,600 retail stores supported the show this year,” says Brittany Peitsmeyer, Buyer Relations Director. “They were nearly unanimous in their desire to see the tailgating component truly become a show within a show. Mandalay Bay will enable us to attract the biggest names in the business and double the size of the tailgate show.”

According to Hardy Katz, Show Director, this is a key year for the Sports Licensing & Tailgate Show. A strong, well-attended event will establish a focal point for two great industries. Showproco, LLC has already begun negotiating travel and hotel deals for attendees, and is primed to launch aggressive incentive programs that will guarantee solid numbers and boost early registration. The goal is not to simply maintain attendance, but to increase it.

“Again, Mandalay Bay will be a key in achieving our goals for 2010,” says Katz. “The hotel has beautiful rooms and offers a wide range of meeting, entertainment and dining options. For cost-conscious attendees, Mandalay Bay shares the Monorail line with hotels at every price point. That means no rental cars and no taxis are needed to work the show. You just can’t beat the convenience.”

“Of course, for most people, the bottom line is new product,” says Exhibit Manager Matt Lawson. “New product is where the money is, and the Sports Licensing & Tailgate Show is where new product launches.”

“Consumers are still spending in these areas,” he adds, “and you’ll see an explosion of pent-up buying when the economy does bounce back. No one wants to get caught without the hot products consumers are looking for. If you do business at this show you eliminate that possibility, and kick off the year with tremendous strength.”



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