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The Sports Licensing & Entertainment Marketplace and Picnic • Tailgate Show (11/9/06—11/11/06) has arranged hotel rates and airfare discounts with Travel Planners,  the leader of creating high-value, low-hassle housing programs for trade shows. Stay at top-rated hotels like Hard Rock Hotel, Caesar's Palace Hotel and Casino or Hilton Las Vegas at exclusive show rates. Air and car discounts, too!
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How about a special sales meeting during the show? Want to book it outside of the convention center? America's Guest will make those arrangements for you—hassle free. 
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Want to see a Vegas show while in town? What about taking out that special client for dinner at one of the most popular restaurants? Want to travel VIP style? Key2Travelthe show's official Concierge service—will make arrangements for you.  
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Groundbreaking Guarantee Draws Raves—and Attendees—to November Show
For Time Factory Customers, the Writing’s On the Wall
July 27, 2006

The trade show business is not normally known for its innovations. In fact, the rule of thumb usually is “if it ain’t broke, don’t fix it.” The Sports Licensing & Entertainment Marketplace and Tailgate • Picnic is guaranteeing exhibitors will see their key buyers and top prospects—and also guaranteeing buyers that the show will surpass their grandest expectations.

This “dual guarantee” is an industry first, and has generated good feelings and great buzz around a trade show that already includes the NFL, NBA, NHL, CLC, CLPA, NASCAR and MLS…and top licensees among its exhibitors.

A Milestones & Memories piece celebrating A-Rod’s 350th home run

“The number one obstacle for any trade show is, exhibitors won’t commit until they know the buyers are coming, and the buyers won’t commit until they know exhibitors will be there,” explains Stanley Schwartz, Show Director. “We looked at this ‘Catch-22’ and decided we would turn an obstacle into an opportunity. The response speaks for itself.”

“For a trade show to be profitable to our company, it must do all it can to attract buyers,” says Jim Seilbach of exhibitor Zephyr Headwear. “That’s why I am so pleased that there is a Buyer Satisfaction Guarantee.”

“The more licensed vendors we can see in one place, the better,” says senior buyer Bill Ingoglia of Modell’s. “Everyone brings something new to the table.”

Will the Sports Licensing & Entertainment Marketplace and the Tailgate • Picnic Show’s successful double-guarantee concept find its way into other industries?

A Bon Jovi ceramic tile

“We hope it does,” says Hardy Katz, Show Director, who is quick to add that “no matter how well known or respected you are, or how air-tight an idea looks on paper, you always take a risk when you try to guarantee human behavior, which is essentially what we did. However, for us, it obviously has worked wonders.”

According to Ann Keusch, Show Director, the guarantee program has been so effective—and so well received by manufacturers and retailers—that the company has extended it to its sister event, The Tailgate • Picnic Show.




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