home | about us | subscribe | archives | contact info

Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show



New Products + Promotions “Guarantee” Buyers a Busy Show
Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show Focusing on Proven Winners
July 31, 2007

Country Rock stars Whiskey River played at the first Tailgate Party. This January, there will be two Tailgate Parties.

Bigger. Better. More Fun. These are the ideas driving the 2008 Sports Licensing & Entertainment Marketplace, and the Tailgate • Picnic Show. The event has a roomy new home—the Sands Expo in Las Vegas—and will take place Wednesday thru Friday, January 16–18. More than 500 exhibitors have staked out territory on the show floor, and more than 4,600 buyers and retailers have already taken advantage of early registration specials.

“This is an to work a trade show dedicated to products and categories that are proven winners at retail,” says Show Director Ann Keusch. “The sports licensing market is $15 billion and growing. The tailgate and picnic markets represent another $10 billion in sales.”

New products and networking opportunities are the buzzwords for this show. All of the major leagues and licensing entities are expected to return, along with some exciting newcomers. A 1,200 sq. ft. retail Sports Licensing and Tailgating Concept Shop will demonstrate ideas for merchandising and cross-marketing the different product categories that will be represented at the show.

Among the promotions being developed to ramp up the energy level this January is “Fab Friday.” Buyers who write business on the final day of the show stand to double the discounts and savings being offered by exhibitors as part of the popular License To Buy program. License to Buy also rewards buyers who write orders with credits toward their hotel bills. The show will double those credits for Friday purchases.

The final day of any trade show tends to be slower than the first couple of days” says Keusch. “ Fab Friday creates a powerful incentive for buyers to use every hour of the show to improve their bottom line—and rewards them for working at full speed until the final bell.”

The action will also be fast and furious at the Tailgate • Picnic Show, which was the talk of the industry when it debuted last November. There will be more exhibitors, more demos, more tailgating gurus and two Tailgate Parties—one on Wednesday evening and another on Thursday evening.

For those who like to nourish the body and mind, there will be power lunches, and other educational events featuring some of the heaviest hitters from the worlds of sports licensing and retailing. All sessions are free, and available on a first-come first-served basis. Among the presentations expected to draw big crowds is a panel discussion by former athletes who have translated their success on the field to profits at retail. Hosted by ESPN’s Jeremy Schaap, the panel includes former NFL MVP and present-day restauranteur Joe Thiesmann and Alex Fernandez, winner of the 1990 Golden Spikes Award, who now runs several sports retailing stores.

The Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show broke new ground last year when it guaranteed buyer satisfaction. The show promised to refund the hotel bill (up to two nights) of anyone who felt that the event was not worth their time, or fell short of their expectations. (Only two people said it did).

“That was an eye-opening promise for the industry,” says Keusch. “To our knowledge, no trade event had ever done that before. It generated tremendous confidence in what we were doing, and that made for a very good first show. Now we are putting together a great second show—and we are standing by the guarantee again, even though we know that the bar is higher.”

For more information on the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, log onto www.showproco.com or call (800) 327-3736.



about us | site map | privacy policy | contact info | ©2006 Licensing Outlook