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Industry Votes for Return trip to Las Vegas
Dates Announced for 2009 Sports Licensing & Tailgate Show
February 5, 2008

"What happens in Vegas stays in Vegas" Never did a municipal tagline ring so true! Sports Licensing & Tailgate Show is staying put at the Sands Expo, scheduled for January 21–23, 2009. The decision to stay in Las Vegas was made after event producer Showproco asked attendees for feedback on a new time and location for its 2009 event. They responded with blinding speed and in overwhelming numbers—and chose to return to the city that hosted the first two shows.

More than 3,200 industry professionals responded to a pair of E-surveys sent out by the Sports Licensing & Tailgate Show after determining that its initial choice of Miami Beach would be unable to meet the expanding needs of the event. According to Show Director Ann Keusch of Showproco, a process the company thought might take a week or more was completed in just a few days. The response was swift and decisive.

“In football, they call it read-and-react,” says Keusch. “In our business, we call it taking care of business. We were coming off a great show in January and the industry obviously wanted a voice in the future of this event.”

Among the cities offered (including Atlanta, San Diego, Dallas, San Antonio and Houston), Las Vegas was the overwhelming choice. The majority of survey respondents also favored dates in late January. Of the people who preferred early February, roughly two-third said they wanted to return to Las Vegas.

“The mark of a great trade show is its ability to reflect the best an industry has to offer,” adds Keusch. “By all measures, the 2008 Sports Licensing & Tailgate Show did just that. The spirited response to our two Time & Place surveys underscores just how focused the industry is on making the 2009 show even better.”

The show also announced its official name change, shortening the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show to the more manageable Sports Licensing & Tailgate Show. As a thank you to the industry, attendees can register at no charge until February 15th with a simple email request to ann@csmipi.com.




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