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Day Two Highlighted by New Products and New Information
Industry Secrets on Tap at High-Powered Tailgating Discussion
January 18, 2008

The momentum that built up on opening day of the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show continued on Day Two, as more buyers arrived in Las Vegas to shop the aisles at the Sands Expo. What they discovered were thousands of new products, most of which are making their industry debut here. They were also introduced to some new ideas and information.

Indeed, among the highlights of the second day was the two-part “Why They Buy” presentation. It began with a spirited consumer panel discussion, during which 10 rabid sports fans talked about what’s good (and what’s not) about the licensed products they purchase. One of the interesting points that came out of this panel was that negative publicity about players or leagues does not affect their buying; passion for their favorite team remains unwavering. Other topics tossed around included what women look for in licensed apparel (better cut and fit), and licensed products for pets (we want more!).

The second part of “Why They Buy” centered on the release of fresh consumer research for the licensed merchandise industry. A national study conducted last November revealed that 76 million adults made a licensed sports purchase within the last year. The statistical breakdown of these consumers offered some interesting perspectives on the marketplace. Later in the afternoon, a second panel was convened, this one for the tailgate industry.

On the show floor, it was another busy day for buyers. In the licensed apparel category, product ranges from kid-sized cheerleading uniforms to caps to high-end jackets. There is also an excellent selection of logoed women’s apparel. Collectibles are especially strong at this show. From licensed accessory items to autographed memorabilia, this category has been generating a lot action.

The Tailgate • Picnic Show had another good day, too. There are some truly innovative items on display, some aimed at the hardcore tailgater and others that simply address a basic need.

Among the familiar faces from the sports world were NFL star Derrick Mason and Rudy Ruettiger, whose story inspired the classic football film “Rudy.”

Next comes “Fabulous Friday” at the show. Most buyers have reserved this time to go hunting for new money-making items. Fueling their prospecting is a doubling of the discounts in the License to Buy program.

Day Two concluded with another Ultimate Tailgate Party, with the Randy Houser Band performing for another packed house.


Sports Licensing & entertainment Marketplace
Tailgate Picnic Show


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