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This off-the-shoulder tee was Simply Sporty's top seller in 2011.

Simply Sporty Bringing Fashion-Forward Femininity to Sports Apparel
January 18, 2012

When Lusine Mkrtchyan started Simply Sporty just over a year ago, she knew exactly what she wanted to bring to the sports apparel marketplace. Tired of making due with run-of-the-mill styles, the USC graduate took a fashion-forward approach to licensed clothing. After Simply Sporty's maiden voyage to the Sports Licensing and Tailgate Show, Mkrtchyan is sure she's on the right track.

"I originally debated about exhibiting at the show because we're such a young company," she says. "It turned out to be a great decision. We got face time with a lot of key people, from retailers and buyers to different leagues and licensing experts. It's important for people to not only see our line but also feel how soft it is to the touch."

Contrasting colors and stitching—as seen in this 2012 offering—are a design staple for Simply Sporty.

Simply Sporty caught the attention of show attendees for several reasons. But nothing turned more heads than the look and feel of the Spring 2012 collection. Mkrtchyan emphasizes simplicity and soft, cozy fabrics in all of her creations. "The details set us apart," she says. "Our designs are meant to fit a woman's body."

Simply Sporty also earned high marks in Las Vegas for how it integrates licensing and fashion. Currently, the company has deals with many big-time schools from the West Coast, including USC, UCLA, ASU and Cal. Before the year is out, Mkrtchyan plans to welcome more schools to the fold, with a focus on the SEC and Big Ten. Her long-range goal is to get the NBA, NFL and MLB on board.

By expanding Simply Sporty's licensed offerings, Mkrtchyan feels the company will become an even more attractive partner at retail. "We're eager to pursue relationships with retailers of all sizes," she says. "We even have consignment deals with some stores in California."

Mkrtchyan expects 2012 to get busier and busier as more people in the industry learn about the company. "We're always pushing the envelope when it comes to fashion-forward styles for women," she says. "We're also proud that everything we do is made in the USA."

"We allow female fans to proudly showcase their school colors and team spirit all while maintaining their femininity," she adds.




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