Getting Into the Spirit
Signature Designs Continues to Cash In on the Excitement of College Sports
February 26, 2008

Signature Designs Continues to Cash In on the Excitement of College Sports
As long as Signature Designs has been in business, owner Mary Hardin has been crystal clear about what her company does. “We don’t sell novelties,” she says. “We promote school spirit.”

Signature Designs first seized on this philosophy when it launched in 1985. The idea was to make licensed products that played on the passions of college sports fans. The company struck a chord with its Cheerdreamers, cheerleader uniforms for girls, and branched out to other markets, including baby wear, doormats and custom-designed rugs. “Every school has a rival,” notes Mary.

According to her son, David, Signature Designs is set for another big year in 2008. At the recent Sports Licensing & Entertainment Marketplace, the company unveiled four new offerings. One the cheer side, the Rally Romper is an addition to the Cheerdreamer line, while the Squad Jumper is a one-piece uniform. Signature Designs also introduced football jerseys for boys and plush pillows for pets.

“We received an incredible response in Las Vegas,” says David. “We went to the show to find new customers and write orders. We were happy with the results.”

For the rest of the year, Signature Designs will devote its efforts to promoting and selling its latest products. “We work with everyone from Mom & Pops to outlets and chains,” says David. “We’re eager to hit new markets in 2008.”