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A PVC rain jacket in Alabama colors

Rain King
Seven Sons Taking Industry by Storm with Licensed Rain Gear
February 9, 2012

One segment of the licensed apparel industry that you don't hear a lot about is foul weather gear. But for football fans in particular, staying warm and dry is a must because games are played rain, snow or shine. That's where Seven Sons enters the picture. The company has been making licensed rain jackets, ponchos and umbrellas for more than 20 years.

"We're licensed with all 32 NFL teams and more than 100 schools," says Michael Collins, Vice President of Sales & Marketing. "This is the backbone of our business."

Seven Sons offers three sizes of umbrellas, two styles of ponchos and a rain hooded rain jacket. The company is rolling out several new items this year, including a 42-inch pink and white umbrella aimed at the women's market. "We target the typical everyday fan," says Collins. "People use our products all the time for all sorts of activities."

The new pink and white umbrella with Auburn logo

That was evident at the Sports Licensing & Tailgate Show in January. "The show was a huge success," says Collins. "Seven Sons made a lot of new contacts, and we've already committed to exhibiting in 2013 and 2014! " 

To expand the company's reach at retail, Seven Sons is also exploring more licensing opportunities. At the top of the list is MLB. "We feel it would be a very good fit for us," says Collins.

Until a MLB deal happens, Seven Sons will continue to focus on its current distribution channels. According to Collins, the company works with everyone from the Mom & Pops to national chains such as Walmart. "We're aggressively going after the market with new products," he says. "Seven Sons is the place to go for quality licensed rain gear."




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