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R and R Working Hard for a Dynamic 2011
Collegiate and NASCAR Product Driving Sales
August 31, 2010
When we last checked in on R and R Imports, the company was preparing for the Sports Licensing & Tailgate Show. VP of Licensing Corban Battaglia says a lot has transpired since then. "We've added more schools to our lineup," he explains. "And we're working on acquiring another major licensee. There will be more news on that in the coming months. We've also expanded several of our product lines."
On the collegiate front, R and R signed a slew of new schools in 2010, including Florida, Florida State, Oklahoma, Texas A&M and Boise State. "Part of our plan is to move westward," says Battaglia. "We want more balance in our collegiate offerings."
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Speaking of expansion, R and R has introduced several new puzzles and wall hangings. "Our puzzle line is very strong—a real growth category for us," says Battaglia. "Our wall hangings are also doing very well. In fact, we're working on a novelty line that will compliment our current products, particularly those in NASCAR. We're waiting on final approvals. We plan to introduce them in Las Vegas in January."
Another big announcement from R and R is the hiring of Mike Bondra as Director of Sales. He will oversee the company's sales reps and drop-ship accounts. "Mike is smart and talented," says Battaglia. "In the past, we had virtually no college reps. He will have a major impact on that part of the business."
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After holding its own through the tough economic conditions of the past few years, adds Battaglia, R and R is poised for exciting times in 2011 and beyond. He invites retailers and buyers to jump on board. "If you want a company that can deliver quality product and drive profitable sales, then R and R is a great partner," he says.
