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New
Prescription for “Bleacher Bum”
Rear
Gear Offering Bottom-Line Solution
March
11, 2008
Sooner or later, every sports parent has to face the cold, hard truth: those aluminum bleachers are murder on your butt! Whether your kid’s a star or a scrub, a two-hour stint in the stands typically borders on the unbearable. One innovative solution to this bottom-line dilemma is Rear Gear, which attracted a lot of attention this past January in Las Vegas.
Rear Gear, which bills itself as the Ultimate Sports Cushion, rolls into a self-contained pouch that can be worn around the waist or over the shoulder before and after games.
Rear Gear offers a couple of different cushioning options, including back support. It also has a zippered pocket for tickets, cash, and other essentials—making it good for a wide range of activities including tailgating and hiking. Indeed, many retailers who traveled to Vegas to shop for tailgating “must-haves” were thrilled to find this new product.
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"We had a very busy show in Las Vegas,” says Scott Ballard. “It was a great experience. We identified new markets and really widened our customer base.”
Rear Gear is water repellant and easy to clean. The product comes in a variety of colors—including special school colors—and custom embroidery is available.
