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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

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Tailgate Picnic Show






RaceBricks’ original offering

Accelerating Out of the Learning Curve
RaceBricks Anticipating a Winning Year in 2007
January 23, 2007

When RaceBricks broke into the licensed business two years ago, many viewed the company as a one-trick pony. Its original product—a unique, laser-generated 3-D collectible—attracted oohs and ahhs universally from buyers and retailers. The price point, however, had a different effect, limiting the RaceBricks audience to high-end customers only. The company recognized this and did something about it.

“2006 was a learning curve year for us,” says RaceBricks CFO Charlie Yacoobian. “We were devoted to increasing our product selection.”

A Jimmie Johnson lighted keychain

To that end, RaceBricks introduced several new items at a variety of price points, including lighted keychains ($12.99), picture bricks ($24.99), signature bricks and corporate logo bricks (both around $20). The response, says Yacoobian, was amazing.

“We had various retailers jump on board immediately,” he explains. “By rounding out our line with lower price points, we’ve discovered a nice ‘impulse buy’ niche. Our original RaceBricks, meanwhile, have become very popular as birthday, Fathers Day and holiday gifts.”

Not surprisingly, the company has found its most receptive market in the Southeast. What Yacoobian didn’t expect was the success RaceBricks is enjoying north of the U.S. border. This, of course, is thanks in part to the creation of the NASCAR Canadian Tire Series, a schedule of 10 to 12 races set to debut this May. Like many in the industry, NASCAR’s expansion has Yacoobian thinking even bigger.

A Jeff Gordon signature brick

“With Juan Pablo Montoya now on the circuit, I’m wondering about the South American market,” he says. “NASCAR already has a Busch series race in Mexico City.”

For now, though, Yacoobian is satisfied to concentrate on North America. He expects 2007 to be a strong year for RaceBricks. “We offer excellent products at all price points,” he says. “And RaceBricks appeal to a wide demographic of NASCAR fans, including women.”




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