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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show



Packaged for Profit
Pro-Ad Shows Its Stuff
November 13, 2007

If you build it they will come. If you package it well, they will buy it. Welcome to the world of Pro-Ad Sports, where manufacturing high-quality licensed apparel is a way of life … and merchandising is like a religion.

“We offer display-oriented apparel lines,” explains Marketing VP Leah Daniel. “Pro-Ad displays can go anywhere in a store and generate impulse purchases. Consumers are getting high-quality, screen-printed graphic tee-shirts and fleece at a great price, and the mass merchants make good, healthy margins. We have created a neat, clean organized way for the stores to encourage sales of college shirts and other licensed apparel.”

Pro-Ad offers adult tees, crews and hooded sweatshirts, as well as youth tees and (for 2008) fleece tops. Their products are licensed by MLB, NFL, NBA, and 80-plus colleges, the college business being their specialty. Among its mass-channel clients are Wal-Mart and Dollar General. Pro-Ad was recently honored as a Dollar General Pride Award Winner in the apparel division for 2007.

Coming up with merchandise that sells itself requires a lot of time and thought on the service side. According to Daniel, this is an area where Pro-Ad excels.

“We do lots of work with buyers planning the merchandising program—which stores get which schools, timely replenishment—we've invested a lot on the service aspect of our company.”

Pro-Ad Sports is also known for its popular Mug Tee, a 100% cotton tee-shirt packed into a 33-ounce screen-printed drinking mug. The company has had success with this idea since introducing it in the 1990s and has expanded into such products the T-Ring Binder and StuffedTees, which are screen-printed shirts compressed into different sports shapes. Point of sale displays are, needless to say, a big part of the concept.



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