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Washington Redskins NFL Mr. Potato Head
PPW Has a Hot Potato
NFL License Comes to Classic Hasbro Toys
September 17, 2008

When PPW Toys began tackling the licensed sports market for classic toys, retailers had one question: When’s your football stuff coming out? Well, it’s here. The company has rolled out its popular Mr. Potato Head Sports Spud in all 30 NFL teams. Each collectible spud comes with a helmet, jersey and foam fingers emblazoned with team colors and logos.

“Incorporating team and fan icons and history into these products has been our priority since the design stage,” says Dean Gorby, Manager for PPW Toys. “We are not just slapping a team logo on the box. Sports fans really respond to the specific details we add to these products.”

Ohio State Connect Four

PPW has also introduced an NFL licensed version of Connect 4. The game is also available with the logos and colors of selected MLB and college teams. There are also "rivalry" editions of Connect 4, featuring the Cowboys vs. Redskins and Yankees vs. Red Sox.

“We now have an extended line of classic toys and games that appeal to parents and kids as well as sports fans and collectors”, says PPW’s Cheryl Brancaccio. “By capitalizing on the loyalty of sports fans with these beloved properties, we have developed a winning formula”.

The biggest challenge thus far?

“Meeting demand,” says Gorby. “The new lines of Spuds and Connect 4 haven’t even hit store shelves, and I’m already getting order increases from retailers and distributors. The good news is that the final products look even better than we had hoped, so we are bracing for some serious demand.”

 

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