home | about us | subscribe | archives | contact info




The Luminaire works nicely in any home setting.
The Light Side of Sports
Polymer Engineered Products Ready to Enter Licensed Marketplace
December 11, 2009

For many businesses, the licensed sports world opens up a wide variety of new sales and distribution options. That’s definitely what the folks at Polymer Engineered Products are expecting. The company is set to make its industry debut this January at the Sports Licensing and Tailgate Show in Las Vegas. Polymer will introduce a collection of collegiate licensed lamps and globes. Among the schools in the fold are Michigan, Syracuse, LSU, Florida and Alabama.

“We had been getting more and more calls for products in school colors,” says Pat Ryan, Polymer’s Director of Marketing. “Going into licensing was a logical step for us. There is quite a demand for licensed products by our retail partners, including in the tailgating area. Our customers are very excited.

Polymer globes are perfect for gifts for RV enthusiasts.

Two items in particular have raised their interest. The first is a 6-inch diameter globe that is designed for outdoor use. The other is a decorative pole lamp called the Luminaire. “Both are attractive and functional,” says Ryan. “They come with college logos on two sides. They are a great way to show school spirit.”

Ryan believes the globe and Luminaire will be perfect entrees to retailers and buyers in Las Vegas. “We hope to leave the show with leads on national outlets,” he says. “These products fit with anyone who sells categories such as outdoor, home décor and tailgating.”

Ryan adds that Polymer is well positioned to take advantage of any new business that comes its way. “I haven’t seen any products like ours in the licensed marketplace,” he says. “We’ll start with collegiate product and eventually look into entities like MLB and NASCAR. We’re eager to see where this takes us.”




about us | site map | privacy policy | contact info | ©2009 Licensing Outlook