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The Splendid Splinter is one of many Hall of Famers in the Planet GIANT collection.

Living Large
Planet GIANT Ready to Hit the Big Time in Memorabilia
November 19, 2010

There’s a large new presence looming over the memorabilia marketplace. Planet GIANT is set to make its industry debut at the Sports Licensing and Tailgate Show in January. According to company president Scott Yielding, retailers and buyers will be impressed by the selection and pricing offered by Planet GIANT.

“We have more than 33 million images in our collection,” says Yielding. “We own the copyright to almost half of them.”

The Planet GIANT gallery comes courtesy of company owner John Rogers. He started a sports collectibles business in 1995 and added to it over the years, specializing in high-end images. Rogers got a big break when Upper Deck came calling, which led to an exclusive agreement with the trading card titan. Next, Rogers began working with noted sportscaster George Michael, who helped him build his library of vintage black and white sports photos.

“We now have more than 100 baseball players, including Babe Ruth, Ted Williams, Lou Gehrig and Dizzy Dean,” says Yielding. “We’re also putting together a great list of football players, including Gale Sayers.”

A Babe Ruth motivational print

Planet GIANT has found creative ways to package its vintage photography. Perhaps most compelling is the motivational print series, which couples of high-quality image with an inspirational theme, including a famous quote from the player pictured. “Each print retails for around $99,” says Yielding. “Currently, we have 35 in the series.”

Planet GIANT will have many of these prints on display in Las Vegas. The company’s maiden appearance at the Sports Licensing and Tailgate Show is part of an aggressive marketing plan designed to raise the company’s profile in 2011. “We’re launching a retail website and hitting the trade show circuit,” says Yielding. “We really want to get our name out there. We’ll be offering special pricing in Las Vegas.”

The goal at Planet GIANT is to establish a retail consumer presence online that is complemented by a thriving wholesale business. “We have an unbelievable variety at prices better than the competition,” says Yielding.

 

 

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