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PIM has found a winner in NASCAR Speed Strips.
The Sweet Taste of Success
Promotion In Motion Prepares for Debut at Sports Licensing & Tailgate Show
November 25, 2008

Walk into any movie theater across the country, and you’re likely to see a product from Promotion In Motion. Founded in 1980 by Michael Rosenberg, the company is one of North America’s most recognizable manufacturers and marketers of confections, fruit snacks, fruit rolls, snack and specialty foods. Among PIM’s licensed brands are such well-known names as Welch’s Fruit Snacks, Sour Jacks Sour Candies, Sun-Maid Milk Chocolate Raisins and Fisher Milk Chocolate Peanuts.

PIM has also made headways in sports licensing, says Jeff Scudillo, Vice President of Special Markets. For example, the company offers a candy product called Speed Strips under the NASCAR brand. This license is a perfect tie-in for PIM as it prepares for its debut at the Sports Licensing & Tailgate Show.

“We feel the show is a good fit for us based on the retailers scheduled to attend,” explains Scudillo. “And we’ll be interested to explore any licensing opportunity that presents itself.”

Welch’s Fruit Snacks, Professional Candy Buyer’s 2005 Product of the Year.

According to Scudillo, licensing in the food industry can be a delicate balance. The trick is to find a natural marriage between a product and a licensee. That has been the case with NASCAR Speed Strips, fruity bite-size candies that capitalize on the popularity of America’s #1 racing circuit. “We’re working on other licenses with sports applications,” adds Scudillo.

A partnership with PIM has proven successful for many because of the company’s excellent product placement. Indeed, PIM made its name by penetrating niche markets such as movie theaters, schools and vending machines. “Not only did this give us critical mass,” says Scudillo, “ but these were great test markets for us. They led to our current growth and the distribution channels we’re in. PIM was built on both licensed and proprietary products.”

Today, those products are bolstered by competitive pricing and strong marketing support. Scudillo invites all attendees in Las Vegas to visit the PIM booth. “We’re excited to make our debut there,” he adds.

 

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