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HHOT NEWS

The Sports Licensing & Entertainment Marketplace and Picnic • Tailgate Show (11/9/06—11/11/06) has arranged hotel rates and airfare discounts with Travel Planners,  the leader of creating high-value, low-hassle housing programs for trade shows. Stay at top-rated hotels like Hard Rock Hotel, Caesar's Palace Hotel and Casino or Hilton Las Vegas at exclusive show rates. Air and car discounts, too!
Click here for more info
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How about a special sales meeting during the show? Want to book it outside of the convention center? America's Guest will make those arrangements for you—hassle free. 
Click here for more info.


Want to see a Vegas show while in town? What about taking out that special client for dinner at one of the most popular restaurants? Want to travel VIP style? Key2Travelthe show's official Concierge service—will make arrangements for you.  
Click here for more info.

 

 

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PBR in National Spotlight
TIME Magazine Spreads the Love
September 26, 2006

Timing is everything in sports. The same can definitely be said of sports licensing. Thus the timing of TIME magazine’s spread on the Professional Bull Riders (PBR) tour in its September 25 issue could not have been better. With the licensed sports world converging on Las Vegas November 9–11 for the industry’s most high-profile trade event, don’t be surprised if PBR experiences the ride of a lifetime.

“Bring on the Bulls” trumpeted the success of the PBR tour, from its TV ratings to its licensing strategy. It also explored the decision by NBC in 2002 to focus on “niche” sports, and how its audience “liked watching corn-fed young dudes cling to enraged animals for dear life.” A statistical table complete with photos sizes up the PBR’s “Star Rides”—one human (Adriano Moraes) and five bulls.

With national exposure to 400,000 well-heeled readers and its upcoming audience with retailers at the Sports Licensing & Entertainment Marketplace, it looks like PBR can expect a little more than eight seconds of glory in 2007.

 

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