Sports Retailers Look to Tinsel Town for Selling Solutions
Hollywood Producer to Explore Non-Traditional Marketing Strategies
December 20, 2007

One of the great things about selling licensed sports products is that the players, teams and schools whose merchandise you carry are, in fact, working for you. The more popular they are, the more product you sell. But with growing competition in the marketplace for the licensed sports dollar, a retailer must always look for new ways to stand out in a crowd.

That is the thrust of “Bring Hollywood Marketing Home,” a seminar featuring Andy Meyers, President of M3 Television, one of Hollywood’s fastest-growing non-traditional marketers. It scheduled for Wednesday, January 16th from 2:30 to 3:30 at the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show in Las Vegas.

Meyers, one of the brains behind ESPN Hollywood and a former producer at Entertainment Tonight, runs one of the savviest TV production companies on the West Coast. His client list includes Disney, Dreamworks, Fox, Universal, Lifetime, and ESPN, as well as several major players in the online world.

“I will be presenting retailers and manufacturers at the show with accessible marketing solutions straight from Hollywood, which are doable on a local budget,” he says. “People in the sports product industry may feel they are in a somewhat inflexible environment, but if you move quickly and think creatively, the opportunities are definitely there. I’ll be talking about a lot of new ideas on how to better spend limited advertising and marketing dollars.”

Meyers will discuss ways that stores can leverage existing relationships with manufacturers, teams, leagues and players, as well as creating new ones. He will also offer strategies for implementing low-cost, high-impact Internet campaigns designed to drive customers through the doors.

“Bring Hollywood Marketing Home,” is free to all attendees. To register for this session visit the show web site [www.showproco.com]. The Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show run from January 16–18, 2008 at the Sands Expo.