LuggageSpotters will be available with NBA logos next spring.

Identify Yourself
LuggageSpotters Hit the Licensed Sports Marketplace
December 9, 2008

You’ve been there before—standing at an airport baggage carousel and watching as one look-alike bag after another passes before your eyes. The elderly woman who tied the bright pink ribbon around her suitcase is the only one who spots her luggage. Then, of course, she asks you for a helping hand because she has completely over packed.

Rico Industries/Tag Express—which is set to make its debut at the Sports Licensing and Tailgate Show—has come to the rescue. The company offers LuggageSpotters, a patented comfort grip that attaches to luggage of all kinds and makes them easy to identify. Rico has gone one step better by licensing LuggageSpotters. They are currently available in a full selection of NCAA, NFL, and MLB teams. Rico has plans to roll out NASCAR, NBA and NHL product in spring of 2009.

LuggageSpotters are a no-brainer for tailgating carriers.

LuggageSpotters are the brainchild of Darla Phillips. “More than 10,000 bags are lost or mistakenly taken by the wrong owner every day,” she says. “I invented LuggageSpotters to solve this costly problem. Millions of consumers have used LuggageSpotters and they saved themselves valuable time and money at the luggage carousel.”

Indeed, already more than five million LuggageSpotters have sold in the promotional products industry. Entering the licensed sports marketplace was the next logical step. “We feel LuggageSpotters will be an incremental purchase for consumers visiting sports retail stores, including fans who like to tailgate,” says marketing consultant Tom Demitry. “Our product is unprecedented in the industry, which means it will not displace sales of like products.”

LuggageSpotters include a handy ID card holder.

Offered in two-packs on a handsome header card, LuggageSpotters carry a suggested retail price of $12.99. A sewn-on transparent window perfectly houses an ID card, or for the traveler’s convenience, a standard business card.

“LuggageSpotters work on an endless number of accessories, including backpacks, camping coolers, duffel bags and golf bags,” adds Demitry. “Because of the cushioned comfort, they are especially good for toting coolers, cooler jugs and grills for tailgating. Superb multi-color imprinting of team logos makes LuggageSpotters a detachable walking billboard. They boldly show off the true passion of any sports fan.”