Ohio State Pendant ($108 retail) - All LogoArt pendants are available in 14K and 10K yellow and white gold, sterling silver and gold plated sterling silver.

Solid Gold
LogoArt Has Become a Proven Winner in the Licensed Business
June 12, 2007

Few brands in the sports licensed business convey the sense of refinement and permanence that LogoArt does. Founded as Anderson Jewelry by brothers Russell and Bob Anderson back in the mid-’80s, the company helped pioneer the high-end licensed gift market. Herff Jones acquired LogoArt in 2005, and the brand’s reputation for exquisitely crafted cast jewelry continues today.

“Herff Jones is one of the nation’s leading suppliers of products for the school and graduation markets,” says National Sales Manager Nancy Clark. “Our experience in the licensed industry is mostly on the collegiate side. LogoArt is a perfect fit. The brand enables us to grow our business in the college and high school markets and develop a great reach at retail.”

Pittsburgh Steelers Leather Money Clip ($48 retail)– LogoArt’s leather Wallet Money Clip with ID Window was introduced in 2006 and has quickly become a best seller.

LogoArt has also allowed Herff Jones to grab a bigger share of the licensed marketplace. The brand features product in all the major professional leagues (NFL, MLB, NBA, NHL and NASCAR), plus it has more than 300 colleges in the fold.

“The collegiate business drives a lot of LogoArt sales,” says Clark. “The sense of alumni around the country is so strong. Of course, part of the licensed industry depends on which teams are hot and who’s playing well.”

LogoArt also benefits from a wide-ranging and diverse customer base. “We appeal to fans starting at ages 10 and 11 up through their parents and grandparents,” says Clark. “College grads are an important part of our audience.”

New York Yankees Prospect Watch ($30 retail) – A unisex watch that is perfect for the young sports fan.

It’s no surprise that Thanksgiving through New Year’s Eve is always a busy period for LogoArt. But the brand rounds out the year nicely during gift-giving occasions like graduation and Father’s Day. “Our core business is pendants and chains,” says Clark. “We offer a suite of products from these base pieces. We also have a large selection of earring, rings, bracelets and other accessories.”

The LogoArt line is currently sold through fine jewelry stores, sporting goods stores, fan shops and team stores. Clark would like to see distribution increased.

“The plan is to broaden our number of retailers and find new opportunities,” she says. “Carrying LogoArt is way to bring a more discerning fan into your store. No other brand out there can match our quality and tradition.”