home | about us | subscribe | archives | contact info
1
 


Click on the links below to view highlights from the January show.



Click here to read the Day Three Wrap-Up story.

 

 

The mesh Trucker, for Texas fans.
You Can Keep Your Hat On
Legacy Continues Tradition of Excellence in Licensed Headwear
August 26, 2008

When Legacy Athletic launched more than 15 years ago in a family basement, did anyone expect the company to reach the penthouse of the licensed industry? Maybe not, but that doesn’t change the fact that the headwear and accessories manufacturer has become one of the marketplace’s most reliable suppliers. Indeed, with several hundred schools in the fold, Legacy is a true success story.

“We’re very particular,” says Dwayne Unger, Legacy’s College Bookstore Sales Manager. “We pride ourselves on the look and fit of our caps.”

The Old Favorite, for Penn State fans.

According to Unger, Legacy’s top seller is its washed twill cap. Close behind is the Mesh Trucker, which is also stylized with a comfortable, worn-in appearance. Unger adds that Legacy also does well with women in both models.

“They are very important to our business,” he explains. “One of the things that makes us different is we offer women’s cut in our caps—not unisex models like other brands. The fit and logos are more feminine. When a women finds a hat that she likes, she’ll tell her friends.”

For 2008, Legacy has made an impact with its Old Favorite, a cap that plays off the popularity of the washed twill hat. “We brought back a lot of traditional features,” says Unger. “The Old Favorite looks like it has been aged for 10 years.”

One thing that never gets old with retailers in Legacy’s low minimums and quick turnarounds. This, says Unger, really sets the company apart from other manufacturers.

“We’re retail driver,” he adds. “We make caps that students buy. And we’re going green in 2009. Look for new styles from Legacy with eco-knits and recycled materials.”

 

ad

about us | site map | privacy policy | contact info | ©2008 Licensing Outlook