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A sampling from J. America’s Vanity line.
Programmed for Success
J. America Combines High Fashion with High Margins
March 24, 2009

If you’re a retailer of collegiate licensed apparel that’s interested in good margins, then J. America is a very familiar name to you. Known for its crisp, clean graphics, the company offers a full line of top-tier sportswear, including basic, women’s, vintage and headwear. According to National Sales Director Jim McCollough, J. America’s primary focus is the bottom line of its retail partners.

The Multi-Media program features a full array of Vintage pieces.

“We try to sell within programs that provide larger margins for our customers,” he says.

Right on cue, J. America has introduced two such programs—the offshore Multi-Media and the women’s Bottoms Up—for 2009. “Multi-Media is our biggest-volume program,” says McCollough. “Bottoms Up takes a lounge pant and matches it with four different tops. Both have been very successful so far.”

The programs are also of note because they demonstrate J. America’s multi-pronged approach to the marketplace. As McCollough explains, the company’s initial goal is to help retailers sell core basics. For J. America, that means the premium hood, an 80/20 cotton blend that the company refers to as “the students’ choice.” From there, J. America offers a wide selection of trendy fashion items.

The Premium Hood, J. America’s top seller. .

The Multi-Media program, for instance, features styles from J. America’s vintage line. “This is our door opener,” says McCollough. “Our vintage line includes fleece pullovers, t-shirts and thermal pullovers. It’s a great way to open an account.”

Meanwhile, the Bottoms Up program concentrates on Vanity, J. America’s premiere women’s line. “We designed this collection as junior cute but sized for all women,” notes McCollough.

Of course, it all comes back to J. America’s basic premise of retail success. “We pride ourselves on being a leader in margin contribution,” McCollough says.



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