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A Texas holiday card

Image is Everything
Unique Artwork Makes the Difference for Insp-Higher
September 3, 2010

Retailers looking for inspiration in a tough economy may find the perfect partner in a relative newcomer to the licensed marketplace. Insp-Higher will makes its debut at the Sports Licensing & Tailgate Show in January of 2011. CEO Keith Berry feels the timing couldn’t be better.

“Collegiate product became a priority for us in 2008,” he says. “We love the market because it’s steady. You don’t see as much up and down movement.”

Historically, Insp-Higher has serviced the stationery and gift industries. Their products range from Christmas cards and note pads to glass ornaments and frames. Entering into sports licensing has opened opportunities that have transformed the company.

“We’ve had a phenomenal experience working with sports stores and fan shops,” says Berry, who is no stranger to life on campus at a big-time school. He played football at Texas Tech.

A Florida birthday card

That’s one of the nearly 30 schools in the fold for Insp-Higher. Also on the roster are Texas, Alabama, Florida and Wisconsin. Much of the company’s collegiate product utilizes original work created by artist Wes Rowell as part of the Milestone series.

“We don’t just slap on a logo and school colors,” says Berry. “That’s what sets us apart. Our products are unique. They capture the personality of a college or university.”

A good example of that is one of Insp-Higher’s newest entries, repositionable canvass art. “We think it will be an absolute hit,” says Berry.

He hopes for a similar reaction at the Sports Licensing & Tailgate Show. “Our primary goal is to gain exposure in the marketplace,” says Berry. “I attended the show last January just to walk the floor. I talked to a lot of exhibitors, and we decided this would a good venue for us.

An Alabama thank-you card

“We’re a different kind of company than some retailers and buyers might by used to seeing,” he adds. “Insp-Higher is driven by art and images. We offer fun, enthusiasm, and good quality products at a good value.”




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