home | about us | subscribe | archives | contact info
1
 


Click on the links below to view highlights from the January show.



Click here to read the Day Three Wrap-Up story.

 

 

A Texas business card holder, a perfect example of Heritage’s use of 3-D pewter logos.
Sweat the Details
Heritage Metalworks Puts Quality First
September 30, 2008

Not every business is tailor-made for the licensed sports industry. Steve and Scott Ballor originally felt that way about Heritage Metalworks. When they started the company 20 years ago, their focus was the better gift marketplace. That made all the sense in the world given Heritage’s fine pewter gift creations.

But when the Super Bowl came to the Ballors’ home state of Arizona in 1996, the brothers saw an opportunity to branch out. Today, collegiate licensing has become an important part of the Heritage landscape.

We do product for about 75 schools,” says Steve. “It has been a good growth area for us—and really helps balance our business. The fourth quarter product line is always a nice boost.”

A Michigan thermos, a great tailgate item from Heritage.

Heritage offers a broad spectrum of collegiate offerings, including Christmas ornaments, wind chimes, barware and office accessories. For 2009, the company is “going bigger,’ as Steve explains. “We have a lot of neat, large pieces for the library, office or dorm room,” he says. “We’re talking about wonderful 3-D interpretations of college logos.”

Heritage is also putting together a nice collection of gift sets, many of which are targeted at college alumni. In addition, the company has an assortment of pewter items that are perfect for the tailgate crowd. Many of these products will be on display when Heritage exhibits at the Sports Licensing and Tailgate Show in January. “We do real well in that environment,” says Steve.

He also notes that Heritage meets expectations in two other critical areas. “Quality sets us apart,” says Steve. “Our customers rave about the way we capture detail in every piece. As a domestic manufacturer, that’s important to us. So is delivery. We deliver on time 99.5 percent of the time.”

 

ad

about us | site map | privacy policy | contact info | ©2008 Licensing Outlook