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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show



Hartland’s Cal Ripken Jr. Hall of Fame statue

Hart of the Matter
Hartland Looking to Pump New Blood into the Collectibles Market
March 27, 2007

Talk to some in the licensing business about collectibles, and their first inclination is to distance themselves from the marketplace. Fay Halliwell, managing partner of Hartland, is taking the exact opposite approach.

“One of our goals is to bring back tradition,” she says. “We take pride in the fact that our statues aren’t toys.”

Hartland, of course, is a very familiar name to collectors. The company, in fact, is celebrating its 50th anniversary in 2007. But that doesn’t mean that Hartland is interested in living in the past. Since Halliwell assumed control of the company last July, she has been focused on expanding Hartland’s customer base, reaching out to younger consumers between the ages of 20 and 40. Stadium giveaways have been a large part of her strategy.

Fay Halliwell and Howie Bedell at the Hartland’s booth during the Sports Licensing & Entertainment Marketplace this past November.

“I decided to take our show on the road,” says Halliwell. “We’ve been doing a lot of promotional work. We have a bobble-head event at Jacobs Field this year, and several others planned with minor league teams.”

Already, Halliwell is seeing the fruits of her labor. Internet-based retail business is on the rise, and Hartland’s Collector’s Club is growing in popularity. The company has also been asked to participate in a traveling minor league baseball museum sponsored by Entertainment & Sports International.

“We have deals with partners like WWE and NASCAR,” says Halliwell, “We’re also in negotiations with the owners of Secretariat. But our focus is on smaller properties right now.”

The Hartland Ted Williams statue

That being said, three of Hartland’s leading pieces are statues of Cal Ripken Jr., Carl Yastrzemski and Ted Williams. Halliwell has added value to each collection by returning to a tagging system.

“Hartland is going strong,” she says. “We will continue to produce the high-quality pieces that collectors are used to from us. We’re eager to work with industry leaders, secure more license and broaden our customer base.”



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