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Game
Time Right On Schedule with Retailers
Popular Watchmaker Unveils Next Generation of Licensed
Schedule Watch
August 29, 2006
What’s the biggest draw for a watch as a licensed product? That’s a tough question for Patrick McGeough, co-founder of Game Time with Adam Pennington. Why? Because, as McGeough points out, there are so many selling points for watches.
“Fans can wear a watch and show their team spirit without being gaudy,” he says. “Watches are extremely versatile. You can wear one anywhere, any time—with shorts and sandals, in a business setting or working out. A watch is also a fantastic gift for men, women and kids.”
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And there may not be a better gift on the market right now than Game Time’s third generation Schedule Watch, which will be on display this November at the Sports Licensing & Entertainment Marketplace. Available in MLB, NFL, NBA, NHL and NASCAR, this item—invented and patented by Game Time—allows fans to view the full schedule of their favorite team or driver.
“If you’re a Yankee fan, for instance, you can find out about every game, home and away, whether it’s tomorrow, next week or next month,” says McGeough. “The watch automatically plays ‘Take Me Out to the Ballgame’ before the first pitch.”
Also listed on the watches in the Schedule series are past champs from the World Series, Super Bowl, NBA Finals, and Stanley Cup. The NASCAR model, meanwhile, includes the TV listings for each race in the Nextel Cup series. “This is a great feature given all the networks that televise NASCAR,” says McGeough. “Plus, it has a stopwatch that enables fans to time a driver’s lap at any track on the circuit.”
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Also new in the Schedule series is the ability to download information from your watch to your computer. “You can sign up at our website for less than $10 a year,” explains McGeough. “All you have to do it attach the watch to a computer with a special USB port.”
For Game Time, this is another reason their watches are the perfect licensed product. “We are committed to making the most popular watches,” says McGeough. “We have everything a retailer needs. We cover the entire market.”
