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Sports Licensing & entertainment Marketplace
Sports Licensed and Tailgate Industry Green-Light January 2008 Show
Buyers, Sellers & Leagues Confirm Need for Strong Trade Event

Time is money. And when there is money to be made in the licensed sports business, timing is important. These two ideas converged in discussions with licensors, licensed manufacturers and licensed buyers in the days following the Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show, which debuted in Las Vegas last November.

The result of these talks was a clear, across-the-board consensus: The industry wants and needs a robust annual trade event.

Thus the next Sports Licensing & Entertainment Marketplace and Tailgate • Picnic Show will be held Wednesday, Thursday and Friday, January 16 to 18, 2008 at a new venue, the Sands/Venetian Expo Center in Las Vegas, Nevada.

Click here to read the entire story.

Tailgate Picnic Show

 

 

Garb started with styles for boys. The category continues to perform well at retail.

Child’s Play
Garb Leading the Way in Licensed Children’s Golf and Tennis Fashions
July 31, 2007

High-end golf and tennis apparel for kids?! That’s the gut reaction of some incredulous retailers when they first hear the sales pitch of Joe Silva, president and founder of Garb Inc. He understands their wariness. In fact, it’s his biggest challenge when recruiting new business.

“It can be tough sometimes to convince retailers that they don’t have to carry only inexpensive t-shirts and hoodies to do well in licensed clothing,” says Silva. “There is a tremendous opportunity in high-end children’s apparel.”

Garb is testament to this fact. Silva launched the company in 1997, eager to capitalize on the surge in golf’s popularity after Tiger Woods turned pro. The initial response, however, was less than receptive. “No one else was doing golf apparel for kids,” explains Silva. “We were creating a new category. Our target was ‘green grass’ distribution—country clubs and on-course sales at tournaments. It was hard at first.”

A nice look at the wide selection of fashions offered by Garb.

But Garb got its big break in 2001, when the USGA invited the company to be the children’s apparel supplier for the U.S. Open, held that year at Southern Hills Country Club in Tulsa. The only catch? The USGA asked Garb to develop a line for toddlers and infants. The company had already moved into fashions for girls, so adding another category seemed like a safe-enough proposition. The results spoke for themselves.

“We sold out one-hundred percent,” says Silva. “From there, Garb became the exclusive provider of children’s apparel for the U.S. Open. Today, we’re in more than two-thousand of the top clubs and resorts nationwide.”

Interestingly, this is where the USTA discovered Garb fashions. The company has since become the primary supplier of children’s apparel to the U.S. Open in Flushing Meadows.

Garb’s success in the golf and tennis licensing arenas helped motivate Silva to explore other opportunities. Since the winter was a dead season for the company, he pursued the collegiate marketplace. Again, the results spoke for themselves. Garb is currently licensed with mostl of the country’s big-time programs.

Licensed golf shirts for girls have become a popular Garb choice.

“I talk to a lot of collegiate buyers who think their only customers are students,” says Silva. “I try to show them that we can bring more affluent alumni into the fold. They are our core customers, and they have no price resistance when it comes to children’s apparel.”

Silva adds that Garb supports it retail partners with eye-catching displays and other merchandising options. “In terms of good, better and best, Garb is best,” he says. “Position us that way, and our apparel will sell.”

With business booming, what’s next for Garb? “We would love to get into other sports—Major League Baseball, NASCAR and the NFL, NBA and NHL,” says Silva. “We’re not interested in changing our look or competing with replica jerseys. If you believe high-quality children’s apparel is the right fit for your consumer, we’d like to talk.”


 

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