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The Sports Licensing & Entertainment Marketplace and Picnic • Tailgate Show (11/9/06—11/11/06) has arranged hotel rates and airfare discounts with Travel Planners,  the leader of creating high-value, low-hassle housing programs for trade shows. Stay at top-rated hotels like Hard Rock Hotel, Caesar's Palace Hotel and Casino or Hilton Las Vegas at exclusive show rates. Air and car discounts, too!
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Iowa State Cap

Retailers Getting Into The Game
Headwear Company Reconnecting with Retail Accounts
November 7,2006

It has been a while since The Game last set up shop at a licensed sports trade event. The headwear company, known for its G logo and bar design, has been a best-seller sine the 1980s. However, in recent years The Game has not aggressively targeted retail accounts. That’s all changing this week in Las Vegas, where The Game is bringing a huge selection of licensed college and NASCAR designs.

“We are showing new styles in a technical fabric called GameTek that has been very popular,” says Marti Black. “It’s a breathable, comfortable and has a moisture-management component. Retailers should come take a look.”

The Game currently produces caps for more than 400 schools, around 170 of which are available in stores. New product is never an issue, as the company boasts a fully staffed and highly creative art department, which does nothing but create new designs.

Texas A&M Cap

The Game is back thanks to gold apparel giant Ashworth, which purchased the company in 2004. Prior to that, The Game had been manufacturing headwear for Ashworth, so it was a logical move for both.

“The brands immediately strengthened each other,” says Black. She adds that Ashworth is also showing at the Sports Licensing & Entertainment Marketplace.

Indeed, Ashworth is exhibiting its full line of golf and golf-inspired styles for men and women, including college-logoed products and a product line endorsed by Fred Couples.
Ashworth’s EZ-Tech performance shirts, says Hughes, are a must-see.



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