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G-7 NFL Air Fresheners Score with Licensed Buyers
Buyers Smell a Winner in Las Vegas
February 12, 2008

Retailers sniffing around the Licensed Sports & Tailgate Show for money-making impulse items found what they were looking for in the G-7 Enterprises booth. The company makes ProFreshener NFL-licensed air fresheners. ProFresheners come in helmet shapes and an oval logo style, and are available in Forest Pine and Cotton Meadow fragrances.

Greg Thomason and Tom Graham in the G-7 Booth
Photo by Christa Kraatz

Company president Tom Graham, a hard-hitting linebacker with the Broncos and Chargers during the 1970s, was at the show to meet and greet retailers. His son, Daniel, plays tight end for the Broncos, and was a part of two championship teams in New England.

The excellence that father and son have achieved on the gridiron is the driving force behind G-7 and its products—which will also include scented candles and diffusers in May 2008. According to Graham, even though ProFresheners are male-oriented in terms of design, women make up a huge part of the actual buying demographic. Women, he explained, have a greater sensitivity to quality, well-crafted fragrances—something he has insisted upon since the company started.

“The show was extremely productive,” says Graham. “We had excellent exposure to primary retail as well as sales reps. As a new business, that was critical for us.”

“We were writing orders on the second day faster than we could write,” adds VP Greg Thomason. “That's something we were obviously pleased to see.” Thomason also said that the company received strong affirmation that ProFresheners filled a void in the NFL licensed product mix.

Graham maintains his ties with the Broncos, and scored an autographed John Elway football to give away in Las Vegas. The winner of the drawing was Dale MacKinnon of Sports Fanatic in Nova Scotia.

G-7 has recently added EDI competencies to address requirements for electronic purchase orders, shipping notices, invoices, inventory status updates and forecasting.

“We added this for our customers who want the advantages offered through this technology, yet may need to have a customized interface programmed in order to process and track their orders,” Graham explains.

 


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