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The Tackle Buddy in Pittsburgh black and gold.
You’ve Got a Friend
Fremont Die Debuts the Tackle Buddy
October 21, 2008

Launching a product in a new category gives any company a moment of pause. Fortunately, Tom Jones, the Director of Marketing and Sales at Fremont Die, is no longer holding his breath. The company’s latest offering, the Tackle Buddy – Bop Bag, has passed every test with flying colors—not to mention the colors of NFL and college teams.

"This is our first venture into the toy category,” says Jones. “The Tackle Buddy is doing really well. This is a great market for us to get into.”

The Tackle Buddy is an inflatable tackle dummy shaped like a bowling pin that stands 40 inches tall. It is geared to children ages three and up. “The Tackle Buddy is the perfect item for indoor or outdoor play,” says Jones. “It’s also a great item for tailgating. What a great way to burn off some of that pre-game energy! The Tackle Buddy brings out the kid in everyone. The bounce-back action keeps you coming back for more. It is hard to resist not wanting to ‘bop’ the Tackle Buddy.”

At just $24.95, the product will also be hard for consumers to resist at retail. “We plan to make it available in NHL teams next year,” adds Jones.

A sampling of the Fremont Die product line.

Of course, the Tackle Buddy is a bit of a departure for Fremont Die. Most in the industry known the company for its licensed home décor items and automotive products, including car flags. Indeed, Fremont Die is celebrating its 26th year in business in 2008. “When you’ve been at it as long as we have, it says a lot,” notes Jones.

And with the initial success of the Tackle Buddy, he sees an even brighter future for Fremont Die. “The Tackle Buddy screams, ‘Play with me,’” says Jones. “There’s nothing like it out there.”

 

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