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Tailgate Picnic Show


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Freedom Grill Lights Up Las Vegas
Company Sees Tailgating as Key to Show Growth
December 5, 2006

Companies don’t get much hotter than Freedom Grill at the Sports Licensing & Entertainment Marketplace. The maker of a stainless steel gas grill line that attaches to any standard two-inch hitch—and swings out to allow trunk access—was one of the big stars of the Tailgate • Picnic Show, which drew attention from buyers and media from the opening bell.

“The buyers at the show were in a very receptive mode,” says Freedom Grill founder Scott Salter. “We had very good meetings with key accounts that we had wanted to get in front of, and the results were really positive.”

Salter believes that the show made a wise decision in connecting the dots between licensed sports and tailgating. “Tailgating is a hot consumer phenomenon—we’re seeing this at retail, where stores are now using ‘tailgating season’ as a promotion for a wide range of products.”

At the Freedom Grill booth, retailers got a glimpse of how the discriminating tailgater enjoys a pre-game meal. The company also furnished grills for the popular Clever Cleavers and provided grills for a number of demos.

Freedom Grill brought a couple of treats for custom auto fans, and even had something for those who like their meat on the hoof. Even the UNLV cheerleaders stopped by to check out the equipment.

On display were the original FG100 grill, which retails for $799, and the FG50, which at $299 offers greater portability and styling, yet still accommodates 30 brats—enough for at least two Packer fans and a small child. Freedom Grill also makes an FG-900, a tow-behind grill that is basically a portable kitchen.

“We thought the first show was a step in the right direction,” says Salter. “We would like to see this show grow over the next few years, and we think that continuing to focus on tailgating is a natural way to make that happen.”




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